Ok, so lets say you are a freelancer, most probably a designer or a photographer; raise your hand if you’ve ever been contacted for a job offer by someone telling you that there’s no budget for your services BUT….. there will be a lot of “visibility”! Does it sound familiar to you? I guess it does!
Well, first I would like to inform those who don’t belong to the creative industry, those types of “deals” are pretty common between the “creative people” community. Every once in a while I receive emails where I’ve been kindly asked to draw something without payment in exchange for a huge exposure through all social media, even with my name on it! I tried many times to put myself in their shoes, trying to understand what could actually push and motivate to demand for a free service and nothing more than “insolence” came to my mind to unravel the mystery.
Most of the time I don’t even answer those emails, but If I do, I do it with the aim of letting them know that probably I don’t need visibility, since they’ve already been able to spot me somewhere over the web. Obviously I could get further exposure if they wish to share my already existing work, but not creating a specific new one under their guidelines but, as you may imagine, my counteroffer is never well accepted.